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Ariat

 

Ariat makes footwear and apparel for both western and english equestrian athletes. Since the brand was founded on performance technology, We make sure all our communications drive home the engineered to perform thought. We launched the new tagline: “Know where you stand.”

Made with:

Agency: Cutwater

ECD: Chuck McBride

AD: Gong Liu

CW: Deidre Lichty

Photographer: Zach Gold

Producer: Dwight Clifford + Daniel Tuggle

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