An Anthem for the Cause
A Priceless Surprise
The Ways They Stand Up
Mastercard /
Stand Up To Cancer
In partnership with Mastercard and Stand Up To Cancer, we transformed stories of strength into unforgettable moments. From surprise appearances to the live debut of the Jonas Brothers’ powerful new anthem, “I Can’t Lose,” the campaign honored everyone who has battled cancer—and those who have stood unwaveringly by their side.
Made with:
Agency: McCann XBC
CCO: Sean Bryan
CD: Gong Liu + Jacob Bakkila + Ryan Barrett
CW: Wonsik Cho
AD: Madalena Goncalves + Clara Loff + Katerina Triantafillou
Producer: Kaiti Furo
Director: Anthony Mandler
Editor: Jarrett Fijal + Jason Macdonald